DESIGN THAT GOES DEEPER THAN LOOKS.
For Brands
that want to
connect
Design Services

You deserve a brand that is seen, loved and remembered.

I really listen to your needs and wishes and design a brand identity for your business that’ll have both you and your ideal audience fall in love.

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Design
Corporate
identity
Brand
identity
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Website
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work with
Archetypes

Brand Identity Design for

Main Character

Go-Getters

Visionairies

Entepreneurs

If you and I can
feel it, others will
surely too.

Hi I’m Johanna

Drilled on “it looks right” for my whole life, I started longing for emotions, and it made me search for the “it feels right”. Finally understanding that focusing on this is how to connect with others on a deeper level, I won’t stop designing for you until I feel that it’s right for you – and I am relentless.

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Why we start with your story.

You can never authentically be someone else, so why would you want your brand to be someone you have a hard time relating to?
Understanding where it’s coming from and where it’s going is an integral part of our process.

Everything will be clear as glass and feel natural to you thereafter.

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testimonial

Sharing visions and then magically giving them a face, making them seem tangible and feasible. You give fantasies and thoughts a shape, colour and structure that suits them exactly. It’s almost as if you could personify thoughts. I gave you a goal and you immediately become a cheerleader, get totally involved and always have a good idea up your sleeve. You work with your heart and soul and give a lot of yourself! With you, I always had the feeling that you wanted my dream to come true and you just made me feel like I was in good hands!

Flora Rußmann — Yonique Empowerment

the uncomfortable truth is, that…

…if you don’t position yourself, you will be positioned.

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Make yourself
seen and heard.

Imagen this

It’s not a dream anymore or a vague concept of how it could be. After working together your brand will feel alive, real and feasible.

And the great motivational bonus:
You will have the unstoppable urge to prove its value and significance in every action you take, because you relate to it so much.

Brand Identity Design:
the face & body of your brand

archetypes: What & why

Archetypes are ideas and concepts of characters, so ingrained in humanity that they are easily recognised and universally understood. They are not just useful in books and movies where they allow us to grasp the main traits of characters quickly. No!

Since we humans tend to personify things – like brands – you could say that the design is the face and body of your brand, while what you do, how you sound, your values and goals make up its character.

I like to leverage that fact to communicate more effectively and create a clear compass for the future marketing and design decisions you have to make for your brand.

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